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The sex product market is booming, with global sales of sex toys projected to reach $50 billion USD by 2025 [4]. These numbers were amplified during the COVID-19 pandemic as purchases rose compared to the prior year in France (94%), Italy (124%), and Spain (300%) in March 2020 alone [5, 6]. Online sales were also a primary new source of acquiring sex toys and showed a 30% increase reported by Adam and Eve, one of the largest adult products online retailers in North America [6, 7]. In addition to online sales, there is also the concern of the contraband market in which sex toys are sold without regulations in places like Thailand, Saudi Arabia, India and throughout Africa [8].

Here are a few strategies to increase your audience and potential sales and help stay afloat in the sex toy industry. Many brands successfully run their adult shops on Shopify using a variety of payment providers. You would just need to check that&nbsp